Taste the Magic

RESPONSIBLE

Direct Trade Coffee

Sustainability in the coffee industry has never been transparent or a priority. It is a multi-faceted process. Most certifications in the coffee industry and their participants are schemes to make you believe they are selling you an ethical and sustainable product. Starbucks, Nestle, Nepresso, and Dunkin are top names involved in the deception of consumers in the name of profit, under the guise of compassion and sustainability. We do not participate or associate with Rainforest Alliance, Fair Trade, or 4C. Nor do we purchase coffee from importers that are associated with these entities to promote or sell their products. We also will not be selling coffees from Brazil, Guatemala, and Peru at this time. They are countries that as a whole are failing to effectively deal with the blatant human rights abuses in their countries.  Buying coffee aside from quality, should start with the farmers profitability, quality of life on the farms, and practices that not only do not participate in child labor, but cannot be confused with slave labor. A living wage, not a wage that is below the cost of producing the coffee. After all, why should anyone work this hard for no money, and deplorable living conditions?? Regenerative practices should combat the economic, logistical, and political changes that are prevalent in the industry. Responsible support of the communities that produce these exceptional coffees means, education, food, services, and healthcare improvements in the areas where the coffees are grown and processed. We are involved in We only purchase from coffee importers that are involved in these practices. https://coffeewatch.org/coffee-and-human-rights-abuses/

PRACTICES

The Roastery

Quality equipment, a sanitary facility, and food service handling practices are key to crafting perfect coffee. Our facility is 100% off-grid. We are a 100% self-sustaining roastery and not connected to the grid or public services in any way. Our facility is in the lush high desert mountains of New Mexico at an altitude of 7450 feet. The roasting process is never automated and our methods of handling and flavor profiling comes from decades of experience in the culinary industry, not just the coffee industry.

Small Batch Roasting

Another way we set ourselves apart from our competitors is roasting to order and pricing transparency. There are never any roasted beans just laying around here waiting to be bought and delivered. Our coffees are roasted light to medium according to the variety ensuring vibrant flavors and retaining the therapeutic properties of the beans. We roast in small batches to order, package immediately, then ship them to your door. We only buy this seasons freshly sourced green coffee beans. We do not buy discounted or marked down coffee, last seasons coffee, or coffee acquired just for the sake of profit. We only source, buy, roast, and consume exceptional coffees. Why would we provide any less to our customers? There are many roasteries, even large very famous ones in our area marking average coffees up considerably, advertising them as NM proud, heirloom varieties, and coffees that just aren't even close to a fair mark up for their quality. We promise is to close our doors before we resort to such gimmicks.